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BizReport : October 6, 2009 Archive

October 6, 2009 Archive

Social Marketing | October 06, 2009

Many marketers ignore feedback culled from social media

Hands up all those who take their company's social media feedback and use it to make changes to products or marketing programs? According to new social media survey, there won't be many hands in the air. >>

Advertising | October 06, 2009

Another quarter, another decline in ad revenues

New data from the Interactive Advertising Bureau and PricewaterhouseCoopers shows that U.S. Internet advertising hasn't escaped unscathed from recent economic difficulties. >>

Advertising | October 06, 2009

Pharma marketers looking for new way to attract consumers

Bad news for pharmaceutical marketers. Warning letters to marketers from the FDA have caused a large decline in the number of sponsored link exposures. According to metrics firm comScore, sponsored link exposures dropped by up to 50% after the FDA sent warning letters, reminding pharma marketers that 'fair balance language' should be included in all sponsored link advertising. >>

Mobile Marketing | October 06, 2009

Study: Publishers pushing mobile

When it comes to publishers, many are pushing the boundaries of mobile in the hopes of appealing to consumers who want information immediately not with the morning newspaper. According to a recent report from the Audit Bureau of Circulations nearly three-quarters (70%) of publishers are looking into mobile more this year than in 2008. >>

Advertising | October 06, 2009

Forecast: Email, WOM spend to reach $3 billion

There is still a lot to be said to consumers from email, word-of-mouth and presence management. So much that a new report from BIA/The Kelsey Group suggests that the ERPM (Email, Reputation and Presence Management) spend will reach $3.1 billion by 2013. >>