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BizReport : October 1, 2009 Archive

October 1, 2009 Archive

Advertising | October 01, 2009

Google introduces view-through conversion tracking

Google have introduced a new feature for those running display ad campaigns on their Content Network. Now, not only can advertisers track conversion from clicks, but also from an ad view. >>

Ecommerce | October 01, 2009

Nielsen: Upcoming holiday season festive but frugal

Nielsen is projecting an extremely modest rise in holiday sales this year as Americans keep one eye on the economy and the other on their purse strings. >>

Loyalty Marketing | October 01, 2009

What type of mobile apps do consumers retain and use?

Many mobile applications have a short life span, but some are "stickier" than others, according to new research conducted by mobile analytic solutions company, Flurry. >>

Social Marketing | October 01, 2009

New recommendation option pushing positive brand impressions

This week marks the launch of a new social tool which could help brand marketers keep and maintain a more positive online image. Called GoRecommed, the Facebook tool was launched by Empathica and places 'net promoters' in a position to drive positive brand impressions from a single customer recommendation. >>

Advertising | October 01, 2009

Engage consumers with online circulars

Newspaper subscriptions may be down, but there is one area where newspapers still rule: circulars and coupon offers. Sunday newspapers and Sunday inserts, along with penny-savers, are some of the most-read when it comes to newspapers. Now online marketers have the ability to engage consumers with online circulars. >>

Social Marketing | October 01, 2009

New Offerpal platform offers new monetization avenues

Game developers and social media publishers may find more revenue with the launch of a new survey platform from Offerpal. Offerpal SURVEY works by allowing game developers and social publishers to have their users earn virtual cash for filling out online surveys. >>