Tribal Fusion, Greystripe partner for mobile platform

Want to market specifically to iPhone and iPod Touch consumers? There's a new platform for you. Digital marketing solution Tribal Fusion has partnered with rich media mobile ad network Greystripe to create new mobile offerings to marketers. The platform gives brand marketers fully integrated, full-screen interstitial ads.

by Kristina Knight

These ads are served through placements in games or applications. Here is how it works: a consumer selects a game or app, before the content is downloaded to the device an ad is served; even users to choose not to receive ads will receive the pause prompts which aid in recognition. In past campaigns, this type of advertising has shown a 4% click through rate.

"Rich media and highly engaging content are what will ultimately win with mobile, and that's why Tribal Fusion has partnered with Greystripe to provide advertisers with an integrated, cross platform solution to reach iPhone and iPod Touch users," said Toby Gabriner, President of Tribal Fusion. "Tribal Fusion Mobile offers the right balance of innovation, depth of service, and broad international coverage to help our clients create the most effective campaigns possible for this valuable consumer base."

Why target iPhone and iPod Touch consumers? Because this consumer base, many of whom are the early adopters that marketers covet, use their devices for more than communications. In addition to talking, texting or listening to movies, these consumers use mobile devices to play games, read books and are always looking for new apps and new ways to engage with trusted brands.

Tags: Greystripe, iPhone application, iPhone users, iPod Touch, mobile marketing, targeted mobile marketing, Tribal Fusion