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BizReport : Ecommerce archives : September 17, 2009

Online shoppers expect speedy webpage loading times

Consumers are quick to judge an ecommerce website by the speed at which pages load, according to a new study from Akamai and Forrester Research.

by Helen Leggatt

How much patience does an online shopper have? Very little, according to the results of the Akamai/Forrester study. It found that online shoppers expect to wait no more than 2 seconds for a page to load. In fact, 40% would wait no more than three seconds before abandoning the site altogether.

"Today's consumers demand a fast, engaging and secure online shopping environment when searching for a product online," said Michael Cooper, Vice President and General Manager, "We see a direct relationship between online revenues and site performance and therefore, we have to ensure our site performs well and loads fast."

So how can you improve the speed at which your website loads? Basic solutions include ensuring your web server has low ping values, adjusting the size of image files and caching.

You can check how long your website takes to load by using AlertSite. In addition to giving landing page response times, the AlertSite scan will advise how long it takes a page to redirect and how long it takes for the first byte of a page to load once a user is connected to the server.

Tags: e-commerce, page load time, website abandonment, website performance

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