Search BizReport
News by Topic
Marketing
- Advertising
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Beyond Marketing
BizReport : Mobile Marketing : September 14, 2009
iPhone users receptive to ads, or are they?
It's always been the case that advertising that is relevant and useful wins out, but this has never been more apparent than with mobile advertising. Two recent studies look at how receptive consumers are to advertising on their iPhones.
A recent survey from Compete found that iPhone users are open to receiving targeted marketing via their devices. But not all ads were as welcome as others.
Ads that allow recipients to instantly redeem offers at venues such as restaurants and grocery stores, and other location-based ads, were particularly welcomed.
Purchases that required more consideration were deemed less attractive to iPhone users.
"[It looks like] impulse purchases are a better hook for marketers than a considered purchase," said Elaine Sanfilippo, director of consumer technology at Compete. "Those offers that have instant impact really resonate with people."
Just to confuse matters, recent findings from online advertising network Chitika seems to imply that iPhone users don't like ads on their mobile device or, at least, they aren't finding them relevant enough to click on.
"While the recent growth in 'smartphones' has sparked a renewed interest in mobile advertising, it appears given the numbers that mobile users are not receptive to advertising - a phenomenon that is not surprising, given the mobile users' propensity to be searching for quick answers or directions," according to Daniel Ruby, research director at Chitika.
Tags: iPhone, mobile advertising, mobile marketing, survey
Tweet
Subscribe to BizReport
Please enter your e-mail here:
Latest Headlines
- Study: More merchants choosing Facebook ads
- Reports: Shifting loyalty, better information key to shopper engagement
- Akamai finds fraudsters targeting tax filings
- Reports outline importance of connected TVs to brands
- Top 3 tips to create a stronger AI strategy
- Expert: How CX can reimagine branded campaigns
- Experts: A year after the pandemic, here's how we're coping
- How AI is helping solve pandemic problems