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BizReport : Advertising archives : September 09, 2009

eXelate adds video ad networks to exchange

Want more from that next online video campaign? The right targeting could be a huge benefit for brand marketers in the video space and a new program from eXelate could be the key. eXelate has launched a new 'Access + Partner Program' which gives marketers the ability to better target video ads to improve the overall performance.

by Kristina Knight

Both advertisers, publishers, media buyers and advertising agencies are able to utilize the program to ">target based on demographic, consumer interests and consumer intent through the targeting exchange, which reaches more than 150 million unique users.

Together, the ad networks reach more than 70% of the US online population, a population growing increasingly engaged with video.

Along with the new program comes a "Data Anywhere" solution to help marketers better access an utilize metrics to boost campaign performance, a tricky process as the web continues to fragment.

"Data is truly becoming a business driver in all industries. I even read an article saying that statistics is now a sexy job. Why? Because data analysis enables the unlocking of information that improves performance. With our 'Data Anywhere' initiative, we are enabling all forms of online advertising , now including video, to benefit from a new level of targeting based on more than 150 M unique visitors US in 50 segments and sub-segments that improve advertising effectiveness," said Meir Zohar, CEO, eXelate.

Video ad networks Brightroll and TidalTV have already signed on to the program.

Tags: eXelate, online video, targeted advertising, video, video advertising, viral ads, viral marketing

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