BizReport : September 29, 2009 Archive

September 29, 2009 Archive

Advertising | September 29, 2009

"Dead spots" identified by new video ad overlay solution

The quest to find the best ad format for video advertising continues with a new ad overlay offering that utilizes "dead spots" in online video content to complement content rather than intrude upon it. >>

Email Marketing | September 29, 2009

Social networks not a threat to email

Assumptions have been made in the past that social networkers are shunning email as a communication tool because their social networks are providing all the channels they need in one location. New research from Nielsen shows this assumption to be wrong. >>

Advertising | September 29, 2009

Use print ads to drive consumers to digital

Print media could become an unlikely rival to the Internet when it comes to interactive advertising, as new and innovative formats continue to emerge. Here we list just a few ways in which print and online can be merged to create exciting and engaging ad experiences. >>

Ecommerce | September 29, 2009

Personalizing messages: It's more than just a name

When it comes to today's consumer they are smart, savvy and know where to find bargains. The problem? Every day a new etailer or brand opens an online store. With the number of etailers already online it is no wonder that consumers don't always find exactly the right fit. Enter a new trend called personalization. >>

Research | September 29, 2009

comScore: Googlers view 10 billion videos in August

When it comes to online video, it seems the consumer audience is insatiable. According to the latest metrics from comScore more than 160 million US consumers watched online video clips during the month of August, with Google sites (including YouTube) capturing the attention of most viewers. >>

Ecommerce | September 29, 2009

UpClick cuts payment processing fees for vendors

Online businesses know that to sell online they have to pay the price - payment processing fees. Whether selling software, books, memberships or games, etailers are used to fees cutting into their bottom lines. Enter UpClick, a platform which eliminates payment processing fees, freeing up part of etailers' limited budgets. >>