BizReport : September 22, 2009 Archive

September 22, 2009 Archive

Advertising | September 22, 2009

Nielsen/Facebook's 'Brand Lift' new beacon of hope for socnet advertising

Facebook has partnered with Nielsen to launch a new system that will ultimately give marketers insight in to the value of advertising on the social network while at the same time ditching a controversial forerunner. >>

Internet | September 22, 2009

GroupM: More marketing dollars will be diverted to digital

As if more proof was needed that marketers are increasingly devoting their budgets to the Internet, GroupM has released a new, international study that predicts online advertising will account for an even larger chunk of global ad spend next year. >>

Social Marketing | September 22, 2009

Manpower, not budget, being allocated to social technologies

Recent studies have suggested that professionals are increasingly using social technologies within key areas of business, with marketing being its prime use. But not all professionals are willing to throw valuable budget at social technologies, instead they prefer to dedicate manpower. >>

Research | September 22, 2009

When it comes to money, men are more optimistic

Is it time to focus on men rather than women when it comes to advertising? That seems to be the indication from a recent Performics study, which found that men have a more optimistic outlook when it comes to the economy. Because women are more pessimistic, it would seem that targeting men could be a better way to improve campaign ROI. >>

Advertising | September 22, 2009

Internet Marketing 101: The Case for Semantic Advertising

When it comes to online marketing, there are a plethora of options. Pay per click, online display, online video, text ads, email marketing. And when it comes to targeting there are just as many options. One of these options has gotten much press of late because it matches the intent of online content with the intent of the ad. It's called Semantic Advertising. >>