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BizReport : September 17, 2009 Archive

September 17, 2009 Archive

Search Marketing | September 17, 2009

ClickForensics IDs new botnet

As if advertising didn't have enough pitfalls, a new click fraud botnet has been identified by ClickForensics; the botnet, they believe is linked to the recent 'malvertising attack' which took over computers in order to commit the fraud. ClickForensics believes the botnet uses search results to deliver malware to unsuspecting consumers. >>

Ecommerce | September 17, 2009

Google: Consumers purchase Christmas gifts earlier than ever

There are just over 3 months until Christmas but consumers are already researching, and even purchasing, gifts for the holiday season, according to new data from Google. >>

Ecommerce | September 17, 2009

Online shoppers expect speedy webpage loading times

Consumers are quick to judge an ecommerce website by the speed at which pages load, according to a new study from Akamai and Forrester Research. >>

Mobile Marketing | September 17, 2009

Microsoft launches behavioral targeting for mobile ads

Buyers of Microsoft's mobile display ad inventory are now able to take advantage of behavioral targeting tools similar to those already available to buyers of online inventory. >>

Advertising | September 17, 2009

Mixpo simplifies video advertising

An expansion within Mixpo, an online video advertising solution, could make it simpler for local marketers to reach local consumers - with a single ad. The new solution would push local television ads into the online space. To help local marketers with video campaigns, Mixpo is expanding its ad capabilities to ad agencies and in-house marketing departments. >>

Advertising | September 17, 2009

Japan's gaming audience leaps 28%

If you're looking for a growing, engaged gaming audience look no further than Japan. According to new research from metrics firm comScore Japan's online gaming audience skyrocketed by 28% - nearly one-third - in the past year. This pushes Japan's gaming audience to more than 16 million unique users, about one-fourth of Japan's total online population. >>

Mobile Marketing | September 17, 2009

Tribal Fusion, Greystripe partner for mobile platform

Want to market specifically to iPhone and iPod Touch consumers? There's a new platform for you. Digital marketing solution Tribal Fusion has partnered with rich media mobile ad network Greystripe to create new mobile offerings to marketers. The platform gives brand marketers fully integrated, full-screen interstitial ads. >>