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BizReport : September 10, 2009 Archive

September 10, 2009 Archive

Social Marketing | September 10, 2009

Caring consumers want to share via retail communities

Social networking combined with online shopping is a match made in heaven. Why? Because caring, sharing consumers want to help others make smarter buying decisions while mixing with others "like them" to research their own purchases, according to new findings from the e-tailing group. >>

Ecommerce | September 10, 2009

Better content could equal better conversions

When it comes to conversion rates, a new report indicates that planting better content could reap better conversion rewards. According to the 2009 Omniture Online Conversion Benchmark Study mining the data - previous engagement, purchase history and purchase intent - could make the difference by allowing marketers to create more personalized content. >>

Social Marketing | September 10, 2009

Want better Facebook results? Try Tuesday

No, Tuesday isn't a social marketing company or expert. Tuesday is Tuesday - the day of the week. According to a recent report from social media service provider ViTrue, click through rates on social network Facebook are nearly 10% higher on Tuesdays than on any other day of the week. >>

Ecommerce | September 10, 2009

Merchant Circle adds consumer connection to network

When it comes to marketing, local is sometimes the hardest sell. Marketers know they need to find local consumers to visit their store - online or offline - but finding those consumers can be hard. Consumers are turning off traditional radio, getting news from aggregator services and TiVoing through commercials on television. Enter a new 'neighborhood' connection from MerchantCircle. >>