RSS feed Get our RSS feed

News by Topic

BizReport : Advertising archives : August 18, 2009

YuMe video ad network revs up behavioral targeting capabilities

A U.S.-based online video advertising platform is using advanced video tagging technology to enhance the behavioral targeting capability of its advertisers.

by Helen Leggatt

yume logo.jpgYuMe's online video advertising platform was launched back in 2007. It aims to give advertisers the ability to place ads alongside contextually relevant content, increasing ad effectiveness. With over 500 publishers in its network, YuMe claims over 60 million viewers per month.

Two years on and video tagging technology has advanced to the point where platforms can offer ad delivery based on past search and browsing behaviour, similar to that already available with display ads. YuMe is among the first to embrace it, with Hulu having done so last month.

YuMe's behavioral targeting capabilities came about after a deal with, a company that operates within an industry that currently leads the way in video advertising.

"The marriage of our in-market data with YuMe's video ad network will help us deliver more value to those advertisers who want to reach qualified audiences and maximize their campaign ROI," said Anne Steinhauer, vice president of national accounts and oversees Access.

Tags:, behavioral targeting, Hulu, online video advertising, video tagging, Yume

Subscribe to BizReport

  • Everything can be taken from a man but one thing; the freedom to choose his attitude in any given set of circumstances.



Copyright © 1999- BizReport. All rights reserved.
Republication or redistribution of BizReport content is expressly prohibited without the prior written consent.
BizReport shall not be liable for any errors in the content, or for any actions taken in reliance thereon.