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BizReport : Advertising archives : August 27, 2009

Yahoo changes up email, messenger, mobile offerings

In an effort to remain relevant and perhaps have a better shot at taking on online giant Google, Yahoo is pushing a few traditional offerings. This week the company announced changes to their email, messenger and mobile programs. But, perhaps the biggest move? An improved search results page which will give 'personally relevant results' to consumer queries.

by Kristina Knight

The changes to search begin with filtering options. The new search feature is said to refine search results based on types of content - people, videos and discussion forums. Next comes the search results which uses past consumer search behavior to better determine the type of information they require.

"For example, a search for "Paris" followed by searches for "flights" and "cheap hotels" helps Yahoo! Search understand that someone is seeking travel-related content versus gossip about a Hollywood heiress," writes the company.

For Mail and Messenger, the changes are really more of a streamlining. Messenger will offer consumers the ability to makes video calls, gives an improved iPhone app and the ability to quickly access updates to news, social networks, etc. For Mail, the changes include better photo sharing, increasing the attachment limits for email and more social networking features.

Will these changes be enough to help Yahoo throw down a new gauntlet to competitor Google? Only time will tell.

Tags: email, Google, instant messenging, search engine, search marketing, search queries, Yahoo

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