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BizReport : Ecommerce archives : August 24, 2009


Tata platform offers DDoS detection

A new offering from Tata Communications could give online publishers and marketers better security when it comes to the online marketplace. Called Internet Clean Pipe, the platform offers DDOS protection, giving online businesses secure bandwidth in which to do business.

by Kristina Knight

Why is this important? Recently there have been several Distributed Denial of Service (DDoS) attacks in the social marketplace. These attacks can be quite harmful to online publishers and marketers alike. The service can handle the traffic generated by botnets while marketers activate their countermeasures.

" DDoS attacks are the single biggest risk to a company's Internet connectivity as they consume or most of the network bandwidth and their prevention can save companies many millions of dollars in business costs a year. This is especially so for companies that depend on the Internet as a business platform as well as companies that leverage the Internet as an element of their core IT infrastructure. Most recently, popular social media platforms, as well as some US government and South Korean web sites succumbed to DDoS attacks which saw them sustain considerable reputation damage," writes the company.

Here is how the service works: a DDos attack begins, before the botnet begins to block traffic to the site, the Internet Clean Pipe absorbs the attack. Because the attack is absorbed, legitimate consumers aren't blocked from the online site and can still surf, research or buy products from the business facing attack. By not allowing consumers to be turned away from the online storefront, the business' reputation isn't harmed, a crucial step in online business.






Tags: botnets, DDOS, DDOS service, online attacks, online business, Tata Communications








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