News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
MerchantCircle, Demand Media partner for social solution
A new partnership between MerchantCircle and Demand Media should give marketers another way to harness social networking. MerchantCircle, a social network of local businesses, and Demand Media, a distributed social media company, will work together to give marketers a new way to deliver specific content and domain name services to businesses.
"Consumers come to MerchantCircle looking for local experts to help solve important problems. From home repair issues to legal counsel, we want to enable our merchants to showcase their industry expertise and reach the local consumers who are seeking their services," said Ben T. Smith, IV, chairman and cofounder of MerchantCircle. "We're looking forward to a fruitful partnership with Demand Media, which expands our service offering by enriching the expert content our merchants are already creating, drawing in more local consumers, and giving merchants more free tools to market their businesses online."
MerchantCircle allows marketers to socially network and build buzz by sharing pictures, blogs and publicizing events or sales. The partnership will give marketers another way to engage the consumer by delivering site-specific content. Demand Media uses category specialists to create content specific to consumers' interests and then delivers the content to the consumer base.
In addition to creating content, the partnership will allow MerchantCircle to harness related blog posts from Demand Media to answer consumers' and businesses questions.
- Study: How consumers use social to source news
- How brands can monetize machine learning for subscription services
- Consumers: There is a time, place for paid content
- Trends to watch for back-to-school
- Expert shares integration tips for cloud
- How machine learning can impact subscription service offerings
- Expert: How to know if the cloud is right for your business
- Ad Roundup: Targeting, Payments and Data
Featured White Papers
- The 5 Principles of Engagement Marketing
In this ebook, we define each of those five principles, and show you what an engagement marketing strategy truly looks...