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BizReport : Advertising archives : August 06, 2009

Internet Marketing 101: CPG advisory board launched by Tribal Fusion

A group of advertising veterans, along with digital marketing company Tribal Fusion, have teamed together to help consumer package goods (CPG) advertisers better control ad campaigns. By offering advice and best practices for campaign implementation, the board hopes to give CPG marketers a better starting place.

by Kristina Knight

The board is led by ad veterans Carol Kruse, Vice President of Global Interactive Marketing for The Coca-Cola Company, and Stuart Bogaty, Former EVP and Global Managing Partner at Universal McCann.

"A 'one-size-fits-all' approach is not appropriate for our clients across a variety of verticals, which is why we asked Carol and Stuart to come on board, providing strategic counsel and custom programs for the CPG market," said Toby Gabriner, President of Tribal Fusion. "Their industry expertise, combined with our depth of service and technological innovation, will create tailored campaigns for the CPG market that engage consumers and ultimately boost sales."

The board will cover the various vertical markets to address specific areas of need for online marketers. The end goal of the board is to help marketers become more informed about online marketing so that marketers' campaigns perform better.

Carol Kruse, Vice President of Global Interactive Marketing for The Coca-Cola Company said, "CPG-tailored offerings are just one example of the new way that industries can get the market reach, broad offering, and depth of service they need."

Tags: consumer packaged goods, CPG marketing, online advertising, Tribal Fusion

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  • Congrats to Susan and Stuart, a couple of heavy hitters. This should be a good move for Tribal Fusion. Best Wishes.



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