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BizReport : Advertising archives : August 04, 2009

Google adds AdWords Bid Simulator feature

If you've always wanted to know what would have happened had you followed a different AdWords bidding strategy, then Google has just the feature for you.

by Helen Leggatt

google adwords logo.gifReferred to as the Bid Simulator, the feature from Google allows advertisers to simulate what could have happened had they bid differently on the previous campaign week. Note the use of the term "previous" - the feature can't predict scenarios, it merely re-calculates the number of impressions an ad could have shown, based on the previous week's data, had a different maximum CPC been chosen.

The feature will enable advertisers to make better judgments on which keywords to alter spends on, giving a better picture of the trade-off between cost and click-through volume.

"The feature provides increased transparency into the AdWords auction and gives you the insight to make more informed bidding decisions to meet your advertising objectives," said Google AdWords' Dan Friedman.

The Bid Simulator does not work for all keywords. According to Google, "The bid simulator requires historical information in order to provide click and cost data for different bids. If a keyword didn't receive many clicks in the last seven days, it isn't possible to simulate clicks and cost."

Tags: AdWords, Bid Simulator, bidding strategy, click-through, CPC, feature, Google, keywords

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