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BizReport : Ecommerce archives : August 24, 2009

eMarketer predicts contraction in U.S. retail e-commerce sales

Retail e-commerce sales won't witness growth until next year, according to eMarketer's most recent U.S. forecast.

by Helen Leggatt

The marketing research firm is now predicting a contraction of 3.1% in retail e-commerce sales in the U.S. this year.

Despite consumers continuing to trade traditional stores for e-commerce websites, online is suffering. High rates of unemployment and rising gas prices are being quoted as factors contributing to the lack of online spending.

"While many economists see signs of an economic recovery, consumer spending online and offline is still in the doldrums, as evidenced by poor back-to-school sales," said Jeffrey Grau, eMarketer senior analyst.

So, no signs of recovery in the second part of 2009. However, things are looking brighter over the next few years. eMarketer forecasts a 5.5% increase in U.S. retail e-commerce sales next year, continuing to accelerate through to 2012.

Tags: e-commerce, online shopping, retail, sales forecast

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