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BizReport : August 19, 2009 Archive

August 19, 2009 Archive

Advertising | August 19, 2009

comScore: Online ad campaigns for CPG brands out-perform TV

Advertising CPG brands online can be as effective, if not more, than advertising them on television, according to new data from comScore and dunnhumbyUSA. >>

Search Marketing | August 19, 2009

Google: Conversion rates not linked to AdWords ad position

A team at Google has researched whether AdWords ad conversion rates improve the higher up in the ranking an ad is displayed. Their conclusion? Don't stress over where your ads appear, instead concentrate on a quality execution. >>

Advertising | August 19, 2009

Partnership takes cable ads to the web

Cable advertisers in some areas may get a boost from a new partnership between online video advertising company Mixpo and National Cable Communications. The partnership would allow marketers to easily take cable ads onto the Internet, to reach more consumers. Ads could be locally targeted and interactive with the partnership. >>

Research | August 19, 2009

Forecast: Online video spend to reach $4 billion by 2013

New research from eMarketer could have more marketers thinking video in the future. According to the new report online video ad spending will quadruple over the next four years, growing from $1 billion in 2009 to just over $4 billion by 2013. Impossible in the current economy? Not so, according to the report. >>

Advertising | August 19, 2009

Solution allows CPG marketers to measure offline purchases

A new solution from Tribal Fusion allows consumer package goods (CPG) marketers to measure the effectiveness of online campaigns. The platform, called Sales Impact Solution, allows marketers to measure how online ad campaigns effect offline purchase decisions. >>

Advertising | August 19, 2009

Study: Mobile consumers want info now

When it comes to the Internet, it should come as no surprise to both marketers and publishers that consumers want information as quickly as possible. What is surprising is how much more quickly mobile consumers want news and information. A new report shows that mobile consumers are using handhelds up to 60% more often than they are using laptops. >>

Research | August 19, 2009

Study: Internet as effective for CPG as television

Holding off on an online campaign because consumer package goods (CPG) advertising performs better on television? Stop that thinking and start thinking online because a new study from comScore/dunnhumbyUSA finds that online advertising efforts are now on par with television. Researchers studied the purchasing behavior of two million online consumers to come to their conclusion. >>