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BizReport : August 10, 2009 Archive

August 10, 2009 Archive

Trends & Ideas | August 10, 2009

Online marketers harness the power of crowds

Savvy online businesses are beginning to realize the power of crowdsourcing, in particular online marketers who are increasingly opening up the tasks of designing ads, writing copy and even marketing research to large groups of people across the globe. >>

Ecommerce | August 10, 2009

comScore Europe: UK employees shop online at work

Online shoppers in the UK are more likely to make a purchase at work than when at home, according to a new study by comScore Europe. >>

Research | August 10, 2009

IDC: Online ad spend down again

For the second consecutive quarter the online ad spend has decreased according to IDC. The analysis firm reports that the online ad spend shrank by 5% globally, to just under $14 billion in revenue. During Q2 2008, the online ad spend was $14.7 billion. The only bright spot? The Japanese marketplace, which saw slight gains for the quarter. >>

Viral Marketing | August 10, 2009

Bing, bing, bing goes the Internet buzz

Consider this. Reports say that approximately $100 million was spent by one ad agency promoting Microsoft's new search engine. However, the most talked about element of Bing's campaign is the Bing jingle contest that cost the princely sum of $500 by way of an American Express card prize for the winning entry. >>

Research | August 10, 2009

Chinese vs. American consumers: Who is more mobile?

When it comes to the Internet, there are a plethora of ways to connect, engage and convert consumers, but the tried and true method - the computer - may soon be falling to the wayside. According to several reports, mobile connectivity is the wave of the future. Mobile phones, handheld games, laptop computers; all of these devices are getting more play from consumers around the globe. But, did you know that China is leading the way in handheld connectivity? >>

Social Marketing | August 10, 2009

oneTXT launches virtual goods payment solution

Here's one more way to capture the online marketplace: an online virtual goods payment processor. Online content and payment platform oneTXT has launched ORCA, a social transaction platform which allows businesses in the social marketplace an easy way to pay for real and virtual goods. >>