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BizReport : August 6, 2009 Archive

August 6, 2009 Archive

Research | August 06, 2009

Study: SMS golden carrot for mobile marketers?

Is your consumer base texting? Chances are they are. According to a new report from Opus Research's Local Mobile Search unit text messaging has reached the tipping point, meaning marketers need to be in the texting market, too. SMS messaging, according to the report, is now generating greater responses than online display ads. >>

Research | August 06, 2009

NRF: Back to school blues?

There are two seasons marketers both dread and look forward to: holiday shopping and back to school shopping. Unfortunately, the 2009 back to school spend may fall shy of marketers hopes and expectations. According to the National Retail Federation's 2009 Back to School Survey, spending will decline by nearly 10%. >>

Advertising | August 06, 2009

Internet Marketing 101: CPG advisory board launched by Tribal Fusion

A group of advertising veterans, along with digital marketing company Tribal Fusion, have teamed together to help consumer package goods (CPG) advertisers better control ad campaigns. By offering advice and best practices for campaign implementation, the board hopes to give CPG marketers a better starting place. >>