BizReport : August 3, 2009 Archive

August 3, 2009 Archive

Ecommerce | August 03, 2009

New Google gadget enables easy e-commerce

A new gadget from Google Labs allows anyone to create a Google Checkout store in just a few simple steps. >>

Social Marketing | August 03, 2009

Social networks a hit with women

Social media has proved to be a hit with women and recent research is touting the medium as one of the best ways to engage with them online. >>

Search Marketing | August 03, 2009

Chitika: Bing outperforms Google?

It may be too early to make a definitive statement at this point, but new research from search advertising network Chitika indicates that Bing's search platform may be outperforming Google's. According to the research, consumers who land on sites as the result of organic listings on Bing's engine are 55% more likely to click on an advertisement than those who arrive on-site from Google's engine. >>

Advertising | August 03, 2009

Weather Underground allows targeting to zip code level

A new partnership between online weather service Weather Underground and Nielsen Claritas allows marketers to target ads to the zip code level. The partnership gives marketers the ability to target user base segments to the more than 4,000 Nielsen @Plan profile points. >>

Social Marketing | August 03, 2009

AdNectar: Virtual goods a hot market for consumers

Wonder how to connect with your target market? Virtual goods advertising network AdNectar suggests virtual goods - the kind given to friends on social networks such as Facebook. According to the company the virtual goods market has reached $1.6 billion and is growing at a 36% year over year rate. >>