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BizReport : Search Marketing : July 13, 2009

Will Yahoo's search tool increase their share?

First it was Microsoft's Bing and now Yahoo has a new tool which they'll use to grab some of Google's search share. In July Yahoo unveiled Search Pad, a tool which enables consumers to save search results to a notepad. The notepad remains as is until the user queries another search. The notepad tool notates links and websites and also allows the consumer to make notes, insert text and share the information collected with friends through an email application.

by Kristina Knight

Search Pad asks the consumer if they want to launch the tool or not.

Now, for the normal, everyday search, the tool won't be a huge benefit. But, for the consumer doing in-depth research for work or school, the tool does have some interesting possibilities. For instance, a search into Non-Hodgkin's Lymphoma could garner a number of quality results and information. The Search Pad tool could help the consumer separate and sort the information presented. For a shorter query - say local movie times, the Search Pad feature could not be necessary.

The search wars continue to be a hot property, although Google still remains on top of the search heap. According to a comScore report, Google accounted for 65% of searches in May while Yahoo accounted for only 20% and Microsoft sites accounted for only 8%. However, Microsoft's Bing engine has been receiving more attention from users. Research from Catalyst shows that consumers are increasingly turning to Bing to check out the new engine, however, these consumers are not expected to stick with Bing in the long run - because they are too familiar with Google's engine.

Yahoo's new tool could face a different fate than Bing. For research purposes, a feature like the notepad option could offer consumers more for their time than a typical search on Google or another search engine.

Tags: Bing, Google, search, search engine, search engine marketing, search marketing, Yahoo

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