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BizReport : Mobile Marketing : July 22, 2009

TapJoy, PinchMedia partner for mobile app platform

iPhone application developer Pinch Media is partnering with TapJoy on another way for mobile app publishers and providers to monetize their offerings. The new platform helps mobile developers improve their apps, increase the consumer base and monetize the apps; developers can also measure apps with Pinch Analytics.

by Kristina Knight

By measuring how apps are performing, where consumers are interacting and how app developers will have a better handle on the app itself and how to improve future versions or better reach the target market.

"While the opportunity for innovation on mobile devices has increased significantly in the past year, mobile app developers are still facing great challenges and inefficiencies in monetizing and improving their apps," said Lee Linden, Co-founder of Tapjoy. "We are committed to providing developers with the one-stop suite of key services to become more profitable and successful. By partnering with an industry leader like Pinch Media we will more easily and quickly meet these needs by offering deep analytics capabilities in tandem with monetization and audience growth services."

The all-inclusive dashboard allows developers to see in-app information such as user tracking data, feature usage and even demographic reporting from the main dash rather than looking in different areas for all of this information. Developers can also see when or if an app is being pirated. In addition to the metrics, developers can optimize ads, gain access to virtual goods monetization and user-to-user challenges.

Tags: app advertising, app monetization, iPhone, mobile apps, mobile marketing, Pinch Media, Tapjoy

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