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BizReport : Search Marketing : July 17, 2009

Search: Bing continues to show growth

When it comes to search marketing, most marketers are used to hearing that giant Google is in the lead. Although the search engine still leads other engines by as much as a 35% share, the news this month is that other engines continue to push forward and gain a little momentum.

by Kristina Knight

According to metrics firm comScore, Americans made more than 14 billion search queries during the month of June, with Google accounting for about 65% of the search total. However, Microsoft continues to push forward with the release of the new Bing engine.

On Yahoo's engine, consumers made more than 2.8 million queries while Microsoft sites (including Bing) accounted for 1.14 million searches. Rounding out the top give spaces were Ask Network (555,000 search queries) and AOL with 438,000 queries.

"It appears that Microsoft Bing has continued to generate interest from the market for the second consecutive week," said Mike Hurt, comScore senior vice president. "These early data reflect a continued positive market reaction to Bing in the initial stages of its launch."

Although still in the opening stages, Bing continues to show strong growth. Through mid-June, the new search engine continued to grow at a double digit rate. It's first week showed growth of 13% and in week 2 grew by nearly 16%. By mid-June and week 3, the engine was growing close to 17% growth.

Tags: Bing, Google, Microsoft, query volume, search engines, search marketing, search queries, search query, search share, Yahoo

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