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BizReport : Research : July 07, 2009
Nielsen: Kids spending more time online
If you're wondering where your kids are, here's one location: the Internet. According to new research from Nielsen Online, kids have increased the time they spend online by more than 60% in the past five years. This makes kids the biggest online demographic.
According to the report there are more than 16 million kids (age 2 to 11) online, nearly 10% of the online universe, with boys and girls making up roughly equal portions of the split. This is an 18% increase over 2004. In fact, kids are now spending a big portion of their days online.
In 2004, kids spent about 7 hours each month online. Now, kids are spending more than 11 hours online, a 36% increase. Boys are spending more time online, but girls are consuming more content (consuming 9% more webpages than boys). However, boys are consuming more video content than girls. Boys are consuming 61% of video streams amongst children and are responsible for 57% of the time spent watching online video content.
This trend isn't just affecting the kids; parents are also changing some of their online habits. For instance, parents of online kids are more likely to buy things such as groceries online than the average adult.
Tags: children online, demographic research, Nielsen Online, online kids, online research, online video
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Comments
This should be viewed very positively if the kids are spending time online playing educational games, researching homework, reading ebooks. The internet has a wealth of information and educational materials which can enhance children's learning whilst they are having fun. Spending time on the internet is not a bad thing if parents are ensuring a balance between recreational fun and educational fun. I read a report only this morning that reluctant readers or low frequency readers prefer to read online. Well if that is the case then let's make sure they have quality materials to access online.
Posted by: Jeanette McLeod on July 7, 2009 17:25
It's true that internet do offer large resources about everything and parents should monitor what their child are up to. Sometimes, parents may not know that their kids become hooked on various games. So, parents be interested on what's your child is doing. Check out this link: http://www.getmyarticles.com/articles/Internet/PARENTING_THE_AVID_GAMER_219068.html for various facts and tips about computer activity especially gaming.
Posted by: shootingstar on July 10, 2009 23:00