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BizReport : Mobile Marketing : July 13, 2009

Mobile users accessing content regularly

When it comes to mobile consumers, content does seem to be king. According to a recent report from Frank Magid Associates, 51% of mobile users access content via mobile at least once each week. Mobile consumes are spending more than 30 minutes with the content, as well as texting (38 minutes) and talking regularly.

by Kristina Knight

And it isn't just news headlines which are capturing mobile attention. Entertainment content is nearly as popular with the younger set as hard news content is with older consumers. Mobile games, music, social networking and other entertainment are the activities which capture more of the younger demographic while older demographics are captured by news consumption.

Just how young are the consumers accessing mobile entertainment? According to the report 72% of 12 to 17 year olds access the mobile web at least weekly. 52% of these are buying content on a weekly basis but less than 40% of the older demographics do the same. For all content users, relevancy is key to their engagement. Mobile consumers don't want their clicks to count so the more relevant the content is to their interests the better.

"Young people are driving a lot of the mobile content usage," according to Vicki Cohen, Executive Vice President, "Anything entertainment oriented is a draw for the younger demo - games, music, movie times, entertainment news - it all exhibits a big opportunity for companies targeting younger demographic groups."

Tags: Frank Magid Associates, mobile consumers, mobile content, mobile marketing, mobile phones

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