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BizReport : Ecommerce archives : July 01, 2009

MerchantCircle offers city-centric coupons

Want a bit more return on your next coupon campaign? Why not focus on specific geographic regions or even on your own town? A new offering from MerchantCircle helps marketers offer city-specific coupons through Twitter feeds.

by Kristina Knight

merchantcircle.gifThe coupons, which can be built on the MerchantCircle site, are fed to city-specific Twitter feeds, making it simpler for consumers in specific cities to find and use the coupons. Currently, merchants in the MerchantCircle family are creating more than 50,000 coupons or events each month; these options are also fed to the Twitter unit to give merchants more exposure to local consumers.

Ken Mapel, owner of The Glass Guy in St. Paul, MN and a MerchantCircle client said, "I can create coupons for free on MerchantCircle and they distribute them across the web. And now with the direct Twitter feed, they're making it even easier to find more local customers. I currently receive around 80 calls per month from consumers who have found me on MerchantCircle; I'm looking forward to this bringing in even more."

Quantcast has named MerchantCircle the fifth largest directory site, following Yellowpages, Superpages, Citysearch and Yelp, in the US. Over the past year, traffic to MerchantCircle has more than doubled.

Tags: coupon, ecommerce, local advertising, local coupons, local merchants, Merchant Circle, Twitter

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