Kampyle offers reasons consumers abandon shopping carts

If you've ever been frustrated with the rate of online shopping cart abandonment or wonder why consumers skip out of an online store without finalizing their purchases, your solution could be close. Analytics firm Kampyle is offering etailers insight into why consumers are abandoning shopping carts.

by Kristina Knight

Kampyle has integrated their platform with Google Analytics to help marketers figure out why online shoppers are abandoning shopping carts. The platform asks shoppers how they feel about an ecommerce site or about their shopping experience and from there offers etailers reasons their carts are being abandoned.

"Marketing is evolving from a one-way mass communications vehicle to a two-way dialogue between customer and marketer. Kampyle's feedback analytics solution enables companies to ask and respond to feedback from customers when they visit their website, answering critical questions like 'Why did you leave OR abandon that shopping cart' which simply aren't addressed by web analytics solutions," said Kampyle CEO and co-founder Ariel Finkelstein.

The Kampyle solution allows marketers to collect, analyze and manage the feedback from consumers the world over, thereby enhancing the consumer experience on a website. For example, HostelBookers.com recently relaunced their website and utilized Kampyle's platform to 'talk' with consumers. According to the company, the collaboration allowed them to resolve issues consumers had quickly and effectively - a key in any marketing environment.

Tags: consumer intent, ecommerce, etailer, Google Analytics, Kampyle, online shopping, shopping cart abandonment