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BizReport : Advertising archives : July 02, 2009

Jivox adds map-targeting and creation tools to ad suite

Online video advertising company Jivox is adding new services to their suite of video ad tools. With the new offerings local marketers can use map-based geographical targeting, ad creation templates and a new subscription plan to ease the cost of video advertising.

by Kristina Knight

"Jivox helps companies tap the power of video advertising to reach local customers by offering a complete, self-service online platform to create, place, and track high-impact video ads at an affordable price," said Diaz Nesamoney, CEO of Jivox. "We're constantly soliciting feedback and listening to our customers in an effort to improve our service level, and these new features make it even easier to create and launch online video ad campaigns that are visually appealing, micro-targeted and highly effective."

Of the most use to local marketers will be the map-based geographical targeting tool. With it, marketers can place an interactive map within an ad, giving them the ability to target specific sections of a city or region; these maps can be saved and re-used with different campaigns. For local marketers with more than one physical location because they can quickly insert locations rather than finding and choosing specific zip codes for targeting use.

The next took is the QuickStart Ad Creator, which offers professionally created ads based on an already existing template. Marketers simply complete a series of prompts for ad text, logo insertion and once the ad is ready to go, quick changes can be made to adjust the ad as needed. With other quick creator type platforms, entirely new ads had to be created to adjust campaigns.

Tags: Jivox, video ads, video advertising, video marketing, viral marketing

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