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BizReport : Search Marketing : July 08, 2009

Ixquick launches StartPage

The world's most private search engine now has a new name and potentially a bigger audience to relate to. This week Ixquick, a search engine priding itself on keeping customer information private, has launched StartPage, a search engine landing page they hope will help consumers find them more easily.

by Kristina Knight

''For years, privacy experts have praised Ixquick for our outstanding policies, but some people found our name hard to spell,'' said Ixquick CEO Robert Beens. ''With Startpage, people can get the same great features they know and love from Ixquick with a name that's easier to use. These two websites are almost identical and offer the same great search results. The only real difference is the name. Whether people prefer to go to or, they can search with equal confidence, knowing that their privacy is protected.''

Both the Ixquick landing page and website and the new StartPage landing page and website will remain online. Both websites give users certified privacy practices. Although Ixquick ranks far behind Google, Yahoo, and Bing, there is a loyal following which chooses to search via the privacy engine rather than risk their information on search engines which use their online history to target advertisements.

Tags: Bing, Google, Ixquick, search engine marketing, search engines, search marketing, StartPage, Yahoo

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