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BizReport : Email Marketing : July 22, 2009

Geo-tracking next stop for JangoMail

If you're looking for another way to target specific regions, states or even cities check out the new tool from permission based email provider JangoMail. The geo-tracking tool allows marketers to determine the exact location of recipients, down to the zip code.

by Kristina Knight

The Geo-Tracking tool allows marketers to choose the city, state, country or even zip code of recipients by simply opening, clicking and checking activity tracking. Marketers can also track via IP address, ISP and the latitude or longitude of recipients. Besides tracking, marketers can also segment the audience data by location or distance to or from a specific zip code. This could help marketers better determine how messages are being received in different areas and by different demographics.

Ajay Goel, President of JangoMail said, "Segmentation and geo-targeting continue to be hot topics in the email marketing industry and we believe the new Geo-Tracking reporting functionality will bring critical intelligence to email marketers."

Knowing where messages are getting the most clicks is crucial in today's marketplace where legitimate email marketers must compete with spammers, phishers and even other marketers. According to the Email Marketing Metrics Report from MailerMailer only about 12% of marketing emails were opened in the second half of 2008, down from 13% in the first half of the year.

The smaller the list, the better the click through rate, surprisingly. Perhaps because marketers with smaller lists are more in touch with which consumers are responding and which are bouncing or deleting without reading.

Tags: email, email list, email marketing, email measurement, email messages, email tracking, geo-tracking, geographical tracking, JangoMail, MailerMailer

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