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BizReport : Advertising : July 02, 2009
EA offers gaming ad advice
If you've wondered about in-game advertising or other forms on video game advertising, but weren't sure where to start, Electronic Arts (EA), one of the largest video game producers out there, could help. This week, the gaming center created a kind of 'help desk' to assist marketers figure out where and how to start.
EA's Global Media Sales group offers to consult with advertisers interested in game advertising, including cross-platform, PC/console game add-ons and both on-and-offline branding opportunities. The group will soon provide analytical information to marketers, but that portion of the platform is still in development.
Both in-game advertising and game sponsorships are a fast growing marketplace for advertisers with unknown potential. Although thought to be the draw for teenage boys, researchers have found that gamers are of nearly all age groups and are both male and female.
According to the Entertainment Software Association nearly 70% of US households are game players and the average age of gamers is 35. 26% of gamers are over age 50, however most gamers are between 18 and 49 years of age, making gamers a prime advertising target for most marketers out there. What's more, researchers have found that most gamers like the addition of actual ads to their game or the option of playing for free by watching an ad prior to online playing.
Tags: Electronic Arts, Entertainment Software Association, games, in game advertising, in-game advertising, online gaming
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Comments
I agree, online games is the best place for advertisement. If they want more exposure maybe it would be better to place ads on a free to play games or on a well known games like Everquest 2 or world of warcraft. It can be embedded within the game but I think they should consider every aspect because it may affect gamers and can cause annoyance.
Posted by: buy eq2 plat on July 8, 2009 18:14