EA offers gaming ad advice

EA's Global Media Sales group offers to consult with advertisers interested in game advertising, including cross-platform, PC/console game add-ons and both on-and-offline branding opportunities. The group will soon provide analytical information to marketers, but that portion of the platform is still in development.

Both in-game advertising and game sponsorships are a fast growing marketplace for advertisers with unknown potential. Although thought to be the draw for teenage boys, researchers have found that gamers are of nearly all age groups and are both male and female.

According to the Entertainment Software Association nearly 70% of US households are game players and the average age of gamers is 35. 26% of gamers are over age 50, however most gamers are between 18 and 49 years of age, making gamers a prime advertising target for most marketers out there. What's more, researchers have found that most gamers like the addition of actual ads to their game or the option of playing for free by watching an ad prior to online playing.

Tags: Electronic Arts, Entertainment Software Association, games, in game advertising, in-game advertising, online gaming