Catalyst: Googlers like Bing but won't remain loyal

According to the report consumers like that Bing finds the information they want more quickly than the Google engine and that the query results are better organized. But from there, consumers are still sticking with Google. Researchers found that consumers remain 2-to-1 in favor of Google's engine overall. This is likely because Google has been the biggest search engine for several years.

Consumers reported that, even though liked the way Bing organizes results and the information Bing finds for them, those improvements over Google aren't significant enough to change search engines altogether.

Still, for a new engine, Bing is faring well. According to data from metrics firm comScore, Microsoft is seeing both search penetration and share of search results improve by double digits since the release of Bing. For the week of June 8, Microsoft saw searcher penetration increase by 16.7% and the share of search result pages increase by 12.1%.

"It appears that Microsoft Bing has continued to generate interest from the market for the second consecutive week," said Mike Hurt, comScore senior vice president. "These early data reflect a continued positive market reaction to Bing in the initial stages of its launch."

Tags: Bing, Google, Microsoft, paid search, search engines, search marketing, search queries, search results