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BizReport : Search Marketing : July 01, 2009


Catalyst: Googlers like Bing but won't remain loyal

When it comes to search, Google has long been the top dog. Enter Bing, the new search offering from Microsoft and buzz is that the engine is actually faring quite well against some stiff competition. However, is the launch buzz going to be enough to unseat Google from their top dog position? A new report from the Catalyst Group indicates it will not.

by Kristina Knight

bing.jpgAccording to the report consumers like that Bing finds the information they want more quickly than the Google engine and that the query results are better organized. But from there, consumers are still sticking with Google. Researchers found that consumers remain 2-to-1 in favor of Google's engine overall. This is likely because Google has been the biggest search engine for several years.

Consumers reported that, even though liked the way Bing organizes results and the information Bing finds for them, those improvements over Google aren't significant enough to change search engines altogether.

Still, for a new engine, Bing is faring well. According to data from metrics firm comScore, Microsoft is seeing both search penetration and share of search results improve by double digits since the release of Bing. For the week of June 8, Microsoft saw searcher penetration increase by 16.7% and the share of search result pages increase by 12.1%.

"It appears that Microsoft Bing has continued to generate interest from the market for the second consecutive week," said Mike Hurt, comScore senior vice president. "These early data reflect a continued positive market reaction to Bing in the initial stages of its launch."






Tags: Bing, Google, Microsoft, paid search, search engines, search marketing, search queries, search results








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  • Have a minimum of one internet web page that gets some kind of feed. Even higher could be to have a weblog on your website that's updated every day. Net crawlers love words. The more phrases you might have on your web site that are relevant to your web site, the higher the probabilities of your web site being ranked higher. The additional content material every single day provides icing to this concept. Having recent updates daily encourage search engines like google and yahoo to reevaluate your site pretty frequently.

  • Yes Kristina, You have rightly mentioned. Even though Bing is doing user friendly organisation of search results, till it did not get the right track into the search engine world. Ofcourse, I agree bing is still infant and it has long days to come up as competitor.





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