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BizReport : July 30, 2009 Archive

July 30, 2009 Archive

Email Marketing | July 30, 2009

Ho-ho-how long until Christmas campaigns begin?

Hands up all those who have started marketing for the upcoming Christmas season. Yes, I know it's early, but apparently some retailers have already acknowledged the upcoming holiday season in their email communications with customers. >>

Research | July 30, 2009

PQ Media: WOM spend to reach $3 billion

Over the next four years, marketers are expected to expand their word of mouth (WOM) advertising spend. According to a new forecast from PQ Media, the WOM spend will slow by 10% in 2009 but by 2013 will still reach $3 billion. >>

Email Marketing | July 30, 2009

Translation pushes global spam rates

Looking for good news on the SPAM front? Don't look for it here. According to the latest research from MessageLabs, the global SPAM rate is now over 90%. According to the report some European countries are seeing SPAM rates of 95% and more, and in the US the SPAM rate is hovering at more than 85%. Is it any wonder some email marketers aren't sure where to turn? >>

Advertising | July 30, 2009

Dotomi offers multivariate testing for display ads

If you think you've got not time for ad testing prior to a campaign launch, a new tool from personalized display ad provider Dotomi could change your mind. This week the company launched a multivariate display ad testing platform which gives marketers the ability to test different ad aspects at the same time, cutting down on the time needed for testing. >>

Internet Marketing 101 | July 30, 2009

Internet Marketing 101: Marketers choose SEO

When it comes to online marketing there are a plethora of advertising options. Online display, search marketing, pay per click (PPC), social marketing, online video, in-game advertising. And the list goes on. Knowing where to start is the first big step for most new online marketers. Here are a few tips from two marketers building their businesses online. >>