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BizReport : July 24, 2009 Archive

July 24, 2009 Archive

Email Marketing | July 24, 2009

Epsilon: More consumers opening, clicking emails

Whether in the market for a new computer or new shoes, email marketing is making a comeback with consumers. According to Epsilon's Q1 2009 report, email deliverability remains high at 94% with open rates up to 22% around the world. >>

Research | July 24, 2009

Study: Social does pay

Much has been said of late about what should and shouldn't be done in the social marketplace, but if you're still wondering if social marketing pays or is simply another place to play, read on. According to a recent study from Altimeter Group and social platform Wetpaint, brands active in the social space saw revenues increase by about 18% over the past year. >>

Mobile Marketing | July 24, 2009

Europeans adopting mobile faster than Americans

When it comes to the mobile arena, Europeans are adopting platforms more quickly than are their American counterparts. That, according to a new forecast from BIA/The Kelsey Group. According to the forecast mobile search advertising revenues will reach 2.3 billion euros by 2013, a compounded annual growth rate of more than 125%. >>