BizReport : July 23, 2009 Archive

July 23, 2009 Archive

Mobile Marketing | July 23, 2009

IAB produces its first Mobile Buyer's Guide for marketers

The use of mobile phones has rocketed in the last few years and now, in the US alone, 4 out of 5 people own a mobile phone. It should come as no surprise that interest in advertising on mobile devices is following suit, but it comes with a sharp learning curve. >>

Research | July 23, 2009

Online music marketing attracts British online budgets

British brands invested millions in online music marketing in 2008, according to recently released research from music marketing agency Frukt and UK royalty collection society PRS for Music. >>

Research | July 23, 2009

Click Fraud drops 3+% year over year

Mixed news from Click Forensics today. In their Q2 2009 report, the company found that click fraud has dropped to 12.7%, down from 13.8% in Q1 and down from 16.2% year on year (Q2 2008). Much of the decline is due to better monitoring from advertising networks, however the news isn't all rosy - because click fraud is becoming more insidious. >>

Email Marketing | July 23, 2009

eROI: 37% of email marketers still don't test

Testing, testing. Apparently many email marketers still aren't testing their messages and campaigns prior to launch, which is the most likely culprit of flagging email conversions. According to a new study from eROI, 37% of email marketers are not testing messages. >>

Research | July 23, 2009

Using mobile voice search, ChaCha outperforms competitors

When it comes to mobile search, especially mobile voice search, the fight is still going to become the number one engine. According to a recent MSearchGroove, relative newcomer ChaCha outperformed the likes of Google with Voice and Vlingo for iPhone when requests were spoken instead of typed. >>