BizReport : July 6, 2009 Archive

July 6, 2009 Archive

Advertising | July 06, 2009

OPA: Display ads still engage consumers

If you're looking to engage online consumers, the old standby - display ads - may be your best bet. According to a recent report from the Online Publishers Association (OPA) display ads caused consumers to be more engaged with site content and pushed more ecommerce decisions. >>

Social Marketing | July 06, 2009

Report: Social networks aren't working at work

It may seem that every headline is touting the monetization of social networks but a new report from Workplace Media may be showering those thoughts with cold water. According to the report social networks are working, but not while people are at work - a prime advertising time. That could put a damper on advertisers hopes for the social medium. >>