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BizReport : July 2, 2009 Archive

July 2, 2009 Archive

Advertising | July 02, 2009

EA offers gaming ad advice

If you've wondered about in-game advertising or other forms on video game advertising, but weren't sure where to start, Electronic Arts (EA), one of the largest video game producers out there, could help. This week, the gaming center created a kind of 'help desk' to assist marketers figure out where and how to start. >>

Advertising | July 02, 2009

Jivox adds map-targeting and creation tools to ad suite

Online video advertising company Jivox is adding new services to their suite of video ad tools. With the new offerings local marketers can use map-based geographical targeting, ad creation templates and a new subscription plan to ease the cost of video advertising. >>

Mobile Marketing | July 02, 2009

Ads for cheaper mobile plans?

Germans tired of high mobile phone bills may see some relief from a new programs from Alcatel-Lucent. The company is inserting ads onto mobile devices for German mobile provider E-Plus. The ads served via mobile are demographically targeted. >>