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BizReport : Social Marketing : June 04, 2009

Social news site hopes users dig ads

Digg is introducing a new ad format - Digg Ads - which will give users the ability to vote up, or vote down, a marketing message and advertisers the ability to get real-time ad performance statistics.

by Helen Leggatt

Digg has announced they are testing advertising on the site that weaves in well with the content. And, just as users can vote stories up (Digg) or down (Bury), they can do so with ads, too.

The aim, says Mike Maser, Chief Strategy Officer for Digg, is to provide advertisers with a more effective way to reach consumers and for Digg users to have a more dynamic and relevant ad experience.

The format of the new ads fits well with the existing site creative and content. They appear at first glance to be user-submitted content, yet are marked as sponsored content.


Advertisers will be charged based on the popularity of the ads. The more an ad is Dugg the less the advertiser is charged and the more an ad is Buried the more the advertiser is charged until priced out of the system, explained Maser.

Tags: ad format, advertising, Bury, Digg, Dugg, social news, sponsored content

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  • ace

    I would bury most of the ads. Simply because ads in general have become so annoying these days.



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