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BizReport : Search Marketing : June 22, 2009

Report: SEM still a high priority

Providers pay attention: search engine marketers want more bang for their buck in this economy. A new report from [x+1] finds that, although marketers continue to push dollars into the search field, many are unsatisfied with the results they are getting.

by Kristina Knight

"While search engine marketing is without question a key business strategy for driving the online channel in 2009, our report shows a high level of dissatisfaction among SEM pros in key performance categories," said Ted Shergalis, Co-Founder and Chief Strategy Officer of [x+1]. "To address this performance gap, our report outlines a number of key steps organizations can take to enhance their SEM operations and realize the ROI promise of a truly optimized approach to search."

Researchers polled senior level SEM professionals in March to reach their conclusions. Among the interesting findings are:

• More than 65% expect to SEM spending to remain at 2008 levels; only 13% plan to increase SEM spending
• 48% report no impact on SEM because of the bad economy
• 57% report dissatisfaction in SEM performance; only 20% believe SEM is performing well

Why the dissatisfaction? According to those surveyed about 15% report not noticing a large difference in conversion rates because of SEM efforts and more than 40% report being unsatisfied with their ability to properly optimize sites and drive traffic online.

Tags: paid search, search engine marekting, search engine optimization, search marketing, SEM, SEO, x+1, [x+1]

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