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BizReport : Advertising archives : June 17, 2009


Mixpo offers low risk trial for video advertisers

Local broadcasters and cable operators, if you've wanted to try out online video but didn't have the budget this could be an offer you can't refuse. Online video advertising company Mixpo is offering local broadcasters and cable operators the chance to test their video platform with very little risk involved.

by Kristina Knight

Mixpo will help to create and deliver a rich media video advertising campaign and waive the regular fees. By bundling online video ads with traditional television spots, marketers have a better opportunity to engage the consumer and create conversions. Plus, with regular fees waived, there is very little risk in putting a few ads in the online space.

Just how important could online video be to a local advertiser?

According to the latest comScore research, almost 17 billion videos were viewed in April. Although most are still being watched on free platforms such as YouTube there is a growing amount of television content being seen online and a growing number of advertising opportunities awaiting savvy marketers with an early hold on the medium. By marrying local television or cable ads with an online presence, marketers have an even bigger chance to capture the attention of consumers.






Tags: cross promotional advertising, local advertising, Mixpo, online video, video ads, video engagement








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