Harris Interactive looks into GLBT blog preferences

Gay and lesbian Internet users are more likely than heterosexuals to read blogs on line, according to a recent survey by Harris Interactive.

by Helen Leggatt

While 38% of heterosexual Internet users reported reading some type of blog or another, over half (55%) of gay and lesbian respondents do so, found Harris Interactive. This represents a slight rise on March 2008's results of 51%.

The survey also looked at the types of blog popular with each group. It found that 34% of gay and lesbian Internet users read news and current issues blogs, compared with 22% of heterosexuals. A quarter of gay and lesbian adults also read entertainment and pop culture blogs, compared with 15% of heterosexuals.

Social networking is also more popular with the gay and lesbian community with 55% using them compared with 46% of their heterosexual counterparts.

"In several years capturing trends, we see again that gays and lesbians are not only looking to stay well informed but also to expand their key social, professional and personal connections online," said Bob Witeck, CEO of Witeck-Combs Communications.

"As companies work to make the most of their advertising budget, blogs and social networking sites are an even more powerful cross-section of opportunities today when reaching out to this market."

Tags: blogs, current issues, entertainment, gay, heterosexual, lesbian, news, social networking