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BizReport : Search Marketing : June 09, 2009

Google Local woos offline local businesses with analytics

Google is encouraging offline small businesses to claim their listing profiles on Google Local by giving them access to a free Google Analytics-esque dashboard.

by Helen Leggatt

Aimed at local business owners, the dashboard includes useful information such as the number of times the business listing appeared as a result on a Google or Google Maps search in a given period, as well as the number of times people interacted with the listing.

The dashboard also lists the top search queries that led the customer to the listing as well as which zip codes customers originate from when requesting driving directions.

"Before now, you could track usage metrics on your website using a tool like Google Analytics, but data about how customers found you in other ways never got back to you," wrote Google Local Business Center software engineer, Amer Shahnawaz, on the official blog. "That all changes today, and we think business owners will really get a lot out of this new information."

In addition, those businesses that claim their listing profiles on Google Local will be able to edit their listing details.

Tags: analytics, dashboard, Google Local, Google Maps, listing profile, local business, metrics, search, SMB

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