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BizReport : Advertising archives : June 30, 2009

eXelate, Bizo partner for B2B marketers

B2B targeting platform Bizo has partnered with eXelate's Targeting Exchange to give B2B marketers better reach into their community. The partnership gives advertising networks and ad agencies the ability to more effectively target B2B decision makers, a consumer base 50 million strong.

by Kristina Knight

The partnership with integrate eXelate's platform with Yahoo's Right Media Exchange, giving marketers the ability to better target B2B purchasers for a higher campaign ROI. Between the two entities, ads are served to nearly 200 million unique consumers each month.

"Building a real marketplace for data means that you have the ability to meet the targeting needs of all marketers. By partnering with Bizo, we are able to expand our targeting footprint substantially, while maintaining a high level of data integrity and purchase transparency that marketers demand. Bizos bizographic data is the kind of premium targeting information that marketers are hungry for," said Meir Zohar, Chief Executive Officer of eXelate.

eXelate's targeting data exchange gives publishers better reach into their marketplace without the fear of private information being used incorrectly. The same can be said for Bizo, which uses anonymous business demographic information - company size, industry or job function - to target decision makers.

Tags: advertising, B2B, B2B marketing, Bizo, eXelate, online shopping, purchase intent

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