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BizReport : Social Marketing : June 02, 2009

BuzzLogic launches conversational dashboard

Online ad network and platform BuzzLogic has launched the new Conversational Advertising Dashboard to marketers interested in getting more from the buzz surrounding their products. The dashboard offers marketers the ability target messages to social consumers.

by Kristina Knight

The dashboard graphs social conversations so that marketers can more quickly see and understand how their products fare in the social space. By knowing not only what consumers are saying but where and how they are sharing information, marketers have a better chance at capitalizing on the social buzz and converting consumers. In addition, marketers receive campaign transparency and performance data (per-conversion basis) so that they can measure a campaign's performance.

"Online media has transformed into a social and interactive experience, and brands are anxious to target messages to the active consumer audiences that are flocking to these platforms," said Rob Crumpler, CEO of BuzzLogic. "But conversational marketing is still a new medium for many advertisers, and media without measurement is not a sustainable model. For the first time, we are enabling advertisers to gain insight into and capitalize on the rich conversations that are occurring across the Web through targeted ad placements."

A recent Nielsen report found that online video content and social networks have been the biggest influencers since the turn of the century because of the Time Spent metric. Social networks, especially, have increased the time consumers spend on-site by more than 800%. Although many of these consumers are spending time specifically with their social networks, these same social networks are connecting consumers as well as brands in the marketplace.

The Conversational Advertising Dashboard is currently in Beta.

Tags: BuzzLogic, social campaign, social marketing, social network impact, social networks

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