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BizReport : Search Marketing : June 10, 2009


Anchor Intelligence launches click fraud alerts

Afraid of click fraud? There is a new tool to help marketers better control monitor clicks. Anchor Intelligence has launched ClearMark Alerts as part of the ClearMark suite of tools; the platform works by emailing questionable traffic alerts to marketers.

by Kristina Knight

By alerting marketers to click fraud or other types of fraudulent traffic, the platform helps marketers keep a better grasp on the campaign as a hold and to take action. Alerts are only sent when traffic degrades significantly so that marketers' time is not wasted. The alerts give marketers information on questionable accounts/referrers, non-billable rates and traffic volumes.

"Throughout discussions with potential and current Anchor customers, the need for an alert system to notify customers of major changes in traffic quality became very clear," said Ken Miller, CEO of Anchor Intelligence. "ClearMark Alerts, in combination with the real-time traffic scoring capabilities of the ClearMark system, gives ad network and search engine customers new means to fight click fraud before it impacts advertisers."

Although search marketers are more aware of click fraud and how to fight it, fraudsters are also more adept at fooling marketers. For Q1 2009, the click fraud rate stood at nearly 14%.

The click fraud rate continues to grow thanks to botnets; in fact click fraud is now pushing into online advertising networks according to recent research from ClickForensics.

Both new and existing Anchor Intelligence customers are eligible for ClearMark Alerts.






Tags: Anchor Intelligence, Click Forensics, click fraud, click measurement, paid search








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