AdSide tapped to serve ads throughout HealthCastle network

Health and nutrition portal HealthCastle has chosen Doclix-owned AdSide to serve ads to in-market health consumers. HealthCastle is the top health and nutrition portal according to Alexa rankings, meaning that consumers are returning to the website because of the quality of content. AdSide will serve cost per click (CPC) text ads throughout the diet, nutrition and fitness sections of the website, giving marketers access to this highly engaged and motivated consumer base.

by Kristina Knight

"The ability to derive greater value out of existing inventory is a significant milestone for publishers," said Oded Itzhak, CEO of DOCLIX. "HealthCastle.com is an important addition to our growing list of premium content partners as it represents the kind of targeted quality traffic that is particularly appealing to performance and brand advertisers."

AdSide partners with premium content publishers to give marketers the best opportunity to advertise. Using the Two-Step Click functionality, consumers must click twice giving marketers access to higher quality leads who are more likely to convert to buyers. Ads are matched according to the content on the page, providing more relevant information to consumers.

Ian Lee, Director of Sales at HealthCastle.com said, "AdSide provides us with the opportunity to generate incremental revenue and increase our effective CPMs without affecting page layout."

Tags: AdSide, content network, content targeting, cost per click ads, health advertising, online advertising