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BizReport : Advertising archives : June 24, 2009

AdArchitect heats up ad creation market

In the past few weeks several new tools have debuted to help marketers create and deliver better rich media ads. The latest of these tools is called AdArchitect from PointRoll. The tool allows designers and developers to easily create, develop and deliver rich media ads, reducing the actual time spent creating ads by as much as 30%.

by Kristina Knight

"AdArchitect addresses our customers' need to streamline the development process, works with all PointRoll ad formats, and allows clients to update existing features in real time," said PointRoll CEO Jason Tafler.

Ads created can be used across the PointRoll network and include expandable, polite and floating formats. Marketers and designers can upload files, make demos and build ad units using a collection of drag-and-drop elements to add and customize the ads. According to a company statement the resulting ads give marketers a 550% increase in engagement (versus standard ad units) and a 60% increase versus flash banners.

"AdArchitect ... has helped us streamline our design processes and develop creative units faster, which is a key consideration for any agency. AdArchitect enables us to conserve time and effort when launching new campaigns and updating existing creative, so that we can be as efficient as possible." said Joseph Graiff, Technical Group Supervisor at CDMiConnect.

Tags: Ad Architect, online ad development, online advertising, PointRoll, rich media

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