June 24, 2009 Archive

Ecommerce | June 24, 2009

Conduit's new toolbar places ad content on users' desktops

A new dashboard from Conduit takes ads to the next level - the desktop. The new tool allows consumers to customize toolbars with widgets from various companies. Called Open Initiative, the tool gives marketers the ability to create a toolbar to promote their brands and allow consumers to place these pieces on their desktops. >>

Advertising | June 24, 2009

AdArchitect heats up ad creation market

In the past few weeks several new tools have debuted to help marketers create and deliver better rich media ads. The latest of these tools is called AdArchitect from PointRoll. The tool allows designers and developers to easily create, develop and deliver rich media ads, reducing the actual time spent creating ads by as much as 30%. >>

Social Marketing | June 24, 2009

TruCast 2.8 released for social marketers

If you're in the social space you know monitoring conversations can be a full-time job. The TruCast platform from Visible Technologies is taking this full-time job and giving marketers back something they desperately need more of: time. The latest version, 2.8, allows marketers to monitor, measure and participate in social conversations all over the world in one simple interface. >>

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