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BizReport : June 12, 2009 Archive

June 12, 2009 Archive

Social Marketing | June 12, 2009

Pew dissects the social life of health information

Did you know that many Americans turn to the Internet for health information? While it's long been a joke to consult "Dr Google", it's not just a list of symptoms that searchers desire, but reviews and comments by other sufferers and experts, too. >>

Advertising | June 12, 2009

Ericsson/TeliaSonara launch 'Personal Pod Advertising Service'

An agreement between Ericsson and TeliaSonera sees the introduction of a new, personalized mobile advertising system to be made available later this year. >>

Research | June 12, 2009

EIAA examines Europe's media multi-taskers

There was once a time when walking and talking on a mobile was considered media multi-tasking, but now it can be texting and surfing the Internet, or watching television and instant messaging. Recently, the European Interactive Advertising Association (EIAA) identified this group of Internet users that rely heavily on a variety of media channels, often using two or more at any one time. >>

Search Marketing | June 12, 2009

AdWords suggests additional keywords to marketers

A new addition to the AdWords platform could help search marketers get more from their campaigns. Although similar to the old "Optimization" tab, Goggle has added an "Opportunities" tab. >>



Research | June 12, 2009

Marketers shifting to online WOM but are consumers?

Hoping to cash in on the social networking craze sweeping around the globe, many marketers are pushing advertising budgets into social areas, hoping to cash in on online word-of-mouth (WOM) advertising. Marketers hope this will help them build brand, but will it? >>

Advertising | June 12, 2009

Fetchback offers opt-out with behavioral ads

Advertising retargeter FetchBack is offering something a bit new - opt-out options. Starting this week Fetchback began adding links in display ads which allow consumers to opt-out, much like email marketers have been doing for years. >>